Videos, interactive product tours, inlaid features, comparison charts, and other rich media similar to Amazon’s EBC/A+ listings are all available on Walmart. Rich media plays a big role in presenting products to customers and in SEO product optimization, but it is not always easy to add. This review will explore the nuances of rich media enhancement for your product marketing campaign. What is enhanced content? Enhanced content goes beyond the basic elements of a product page, allowing a brand to tell the most meaningful story about their product. Rich content can be connected through an API or with the help of third-party resource solution providers. Walmart’s Rich Media API is now available for Content Providers , Drop Ship Vendors , and Warehouse Suppliers . Enhanced content includes videos, comparison charts, downloadable documents, and other add-ons, providing endless possibilities for customizing your brand’s assets. Video Integration One or mo...
Dmitry Kotlyarenko Digital Marketing Blog